The agri-food sector relies on consumer trust. Buyers need to have confidence that the food they buy was grown, processed and sold in accordance with local laws on safety and provenance.
As a result, there is growing pressure on businesses and governments to pay more attention to the environmental and resource consequences of the production, distribution and consumption of agro-based products. Major issues in the sustainable development agenda include how to effectively connect growers, manufacturers, sellers and consumers in a value chain that is accurate and trustworthy. How does a company prove – beyond doubt – that agro-based products meet stringent food safety regulations that governments require, are of the correct quality and meet the sustainability goals that consumers expect.
Y platform’s secure, fully traceable recording system uses blockchain technology and gives complete visibility to growers, suppliers and consumers crucial information on where their food was grown, what ingredients it contains and certifications to prove status, quality and safety. For brands, it also provides a wealth of information on batch quality and logistical data that can improve supply chain efficiency and create stronger links across the value chain – from grower to consumer.
Answering your needs
COVID, recent food scandals, and the impact of food chains on the environments are all in lawmakers' minds. Modern agri-food supply chains are faced with enormous content pressures. Here are some use cases:
The Food and Drug Administration (FDA) and the Department of Agriculture (USDA) collaborated to implement the Food Safety and Modernization Act (FSMA), increasing controls and restrictions on food imports. The European Union (EU) is rolling out the Trade Control and Expert System (TRACES) scheme for food traceability throughout the production chain for animals, plants or animal-based products.
Substantial Increase costs. Risks smaller businesses and increased liabilities.
Lack of controlled tracking across the entire value between grower, processer/manufactuer, seller and consumer.
Reluctance to exchange critical content. Compromising consumer confidence. Possible breaches of new legislation / regulation.
Substantial increase in costs and delays that risk product quality. Risks for brands – particularly in sensitive patient life and increase liabilities.
Substantial increase costs and waiting times. Risks businesses that rely on freshness.
Y™ solves these issues – delivering accuracy and security that reduces risk, increases trust and serves the interests of growers, manufacturers, retailers and consumers.
PRODUCT IDENTIFICATION & INTEGRITY
Validating 100% product authenticity Single, auditable source of information Confirming ownership of the product and source of the product
Immutable database and product depository with 100 based to Blockchain infrastructure All entries recorded in a linear manner and permission based
VISIBILITY AND INSIGHTS
Tracking product from origin / source to consumer Identify supply chain inefficiencies, improving content flow between stakeholders Visibility and data collection throughout the product lifecycle Enabling 3rd parties to provide product relevant content, certifications and consumer demanded validations
Clearly defined product content entry and management processes Leveraging existing industry standards, like GDSN, and providing flexibility according to internal data management processes Clear processes from manufacturing to retail and secondary markets Possibility to add a payment function (smart-contracts)
Get closer to your clients, provide trust and create long lasting relationship with your consumers and business partners Develop new marketing channels and tailored revenue models by leveraging the real-time, reliable content Stronger brand reputation and value Improved 2d, 3rd hand selling opportunities for highly values products
End users/consumers and all stakeholders within the value chain are empowered to verify product quality and provenance
Designed to meet your needs
Join the ecosystem of producers, suppliers, manufacturers, retailers and others creating a smarter, safer, more sustainable food system for all.