Jörg brings a wealth of experience to his role advising Yaliymo, with 15 year’s of experience as MD
and CEO of GS1 Germany GmbH – where he specialised in the development and implementation of
collaborative business standards and supported the development of one of the World's largest
Content Management Companies.
Before joining to GS1 Germany, Mr Pretzel was responsible for managing multiple companies at
Executive level, including information, data, and measurement firm AC Nielsen, the Herlitz PBS AG
and Uvex GmbH.
His valuable insight and experience are brought to bear as a member of Yaliyomo’s advisory board,
where he councils on future growth strategies and sustainable development.