Ulf is presently part of the management team at Schwarz IT KG and acting CIO of Lidl Digital
International GmbH & Co. KG. His professional focus includes driving forward the digital
transformation of retail and championing customer-centric strategies to improve customer lifetime
As a longstanding board member of successful and trade-related technology start-ups, and the
CIO/COO of a world-leading online retailer, Ulf advises Yaliyomo on the retail market and how Y TM
can best serve customers’ changing needs.