European tech start-up Yaliyomo has its sights set firmly on a revolution in content management with the launch of its new Content Management System – Y Platform, available worldwide from 22 July.

As the first tool for content management to fully incorporate blockchain technology, Y Platform promises full security, content transparency, and traceability by leveraging the platform’s ability to create an immutable record of every product or action in a value chain and giving companies total and complete oversight of their operation.

Speaking at the launch, Yaliyomo Chief Executive Nihat Arkan set out the benefits to business, saying, “Y Platform directly addresses new generation consumer demands around product traceability and secures trust between consumer and brand owner/retailer in a way we just haven’t seen before. We’re transforming content – so that it is not just a tool, but an actual asset that can help deliver trust driven business growth.”

Since establishing the company in Cologne in January 2020, Yaliyomo has rapidly developed the Y Platform, with investors from across Europe and the USA including Verum Capital and Techwave Consulting backing the brand.

A vital part of the company’s promise to clients is confidence in Y Platform’s Blockchain-based security credentials – especially important for firms worried about data security and external cybersecurity breaches.

Björn Bayard, explains, “By building Y Platform from the ground up with integrated blockchain technology, we’re providing a completely secure tool, with end-to-end accountability of product content. By guaranteeing the authenticity of a product and its provenance, Y Platform safeguards quality assurance and gives total transparency to content and processes in critical and sensitive industries. This guarantee has obvious and long-lasting benefits to firms that rely on trust with their consumers and with stakeholders in their value chain.”

The company is in discussion with firms in the luxury retail space, where this trust between consumer and retailer is fundamental and where enhanced trusted-content can quickly equate to millions in revenue gains. The company hopes their unique offering will also interest to brand owners and traditional retailers looking at ahead at post-COVID recovery strategies.

In addition to securing funding to fuel the next stage of corporate development, Yaliyomo has established a Global Advisory Board ( of Retail, Finance and Technology specialists. The board’s Chairman Jörg Pretzel, CEO of Symposium Feines Essen und Trinken emphasized the fact that Y’s unique platform is extremely important for brand owners and retailers to provide full content visibility (traceability) of the products they sell and enables brand owners / retailers to manage their products integrity and reputation

Y Platform is available today at